Content Marketing

Content Marketing vs Social Media Marketing

Have you ever heard these two statements before? I am sure you have heard or read about social media marketing and content marketing. In this post we are going to explore the differences between these two marketing strategies.

Though most people utilise both Content Marketing and Social Media Marketing together the two are not completely exclusive and they are not the same. Let us start with the definitions of these two different marketing strategies.

What Is Content Marketing?

Content marketing is the use of high value content or information to educate people on a specific topic. This content can be shared on several platforms including, you guessed it, social media. Content marketing can be expressed in several formats such as email, video, podcast, and more.

Examples of great content marketers:

There are many great content marketers on social media. A few examples may help to show you exactly what I am talking about here.

Vusi Thembakwayo

Hamiisi Semanda

Gary Vee

What Is Social Media Marketing

Social media marketing is a the use of social media platforms to market products and services. You do not need to create high value educational content, you simply need to create viral content that captures your audience’s attention. There are many social media marketers on the planet and they are probably more social media marketers than there are content marketers. They really do not provide any long term or educational value and they do not need to.

Examples of great social media marketers


This is my everyday go-to tool for content creation especially when it comes to free ebook giveaway designs, video ads, social media images, templates, and more.

The social media marketers are far too many to name them all, as such I will only list 3 great social media marketers for you to get a clear picture. Feel free to visit them and check the differences.

Kim Kardashian

Lynda Ddane

Shiela Gushumba

Effort Needed To Create Content

Now that you understand the differences between the two types of marketing let us discuss the work that goes into becoming a content marketer and a social media marketer.

Content Marketers are constantly busy trying to create relevant content that produces real value. It is a lot of work to create content. In fact several companies either employ people to create content or use out sourced staff. It can be very demanding, not only on your time but also on your mental capacity. The question is how a small business or individual creates great content consistently. The answer is tools and automation.

There are ways of creating great content and there are great tools you can use to make your life easier. We are going to mention some of the tools we use for content creation here in this post.

Envato Elements

Envato Elements is a personal favourite of mine. In fact I use it for a lot of the work I do. With Envato Elements you have access to loads of tools that you can use for all the stages of your content creation process.

Envato Elements is a marketplace for digital creators to sell their tools. You can find loads of items on the marketplace including images, video intros, fonts, WordPress themes, website templates, applications, and more. Visit Envato Elements to see how it can help you make your content creation process easier.

It is a simple to use design tool that is web-based and therefore does not require installation. Many people on social media are using Canva to create their content and it is as simple as 1,2,3. With Canva there are loads of free resources you can use. You can also access premium items in their resource bank for a small monthly fee. Totally worth it!

Background remover

You probably have some images you want to edit by including yourself on top of a specific background. You no longer need a photoshoot or professionals to help with this. Simply go to Remove Background and upload the image you wish to separate from its current background. This tool is absolutely free. Try it out here!

The tools above are just the few I use personally, there are loads more and they are all amazing. Take a look at them and try them out to find the ones that work best for you.

About SNCT Marketing

SNCT Marketing is a digital marketing agency based in Kampala, Uganda. We provide a wide range of services including SEO, copywriting, graphic design, photography, website design, marketing strategy, and planning. SNCT Marketing was founded by Carl and Sarah Kapapiro as a premier one-stop solution provider for SME’s looking to maximize their return on marketing spend. Click here to schedule a free, no-obligation consultation call with one of our experts.

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