Every business on the planet needs to advertise their goods and services. Unfortunately, not all businesses budget for marketing for several reasons. The shy away from it because they do not know what to do, do not think it is important, or think it costs too much. In this article, we will focus on the reasons why hiring a digital marketing agency becomes expensive.
Expensive client expectations: Hiring A Digital Marketing Agency
Here are some of the requests I have heard that made a quotation expensive and made it too costly for businesses owners to start marketing:
Videography: Hiring A Digital Marketing Agency
When producing content, each piece of content has a time factor aligned with it. This time must be paid for and accounted for. As a result, the harder and more time consuming the client’s expectations the more expensive it becomes.
Consider this, a video can take days to plan, shoot, re-shoot, edit, and finally post. Meanwhile, a photoshoot takes hours to plan, execute, edit images and post. This means, the more video and animation you request for, the higher the investment.
Multiple photo shoots and video shoots: Hiring A Digital Marketing Agency
I have heard some clients request a lot of coverage when it comes to their marketing and PR. They want to have videos of them posted all the time, attend many talks and need the agency to have someone available to capture this.
Yes, you are very important and your appearance or daily activities need to be captured. However, the more coverage you require the higher the investment will be. Your bill will include the entire team required to constantly keep up with you and your needs.
Alternatively, when you attend an event or give a talk, it would be advisable for you to travel with an SD card and USB stick and request for the footage captured that day to be transferred to you. You can then pass this on to your marketing agency for them to edit and post accordingly.
Last-minute requests: Hiring A Digital Marketing Agency
When dealing with an agency, remember that your work is always a priority. In some cases, requesting a last-minute poster, social media post, or fix to your website; may not be avoidable. It is, however, more costly to do any last-minute work as most agencies will charge extra for urgent work.
Plan ahead of time for any events, holiday offers and activities you may have during the quarter or year. This will reduce the amount of last-minute work, expenses, and errors that can occur when running digital marketing. In case it is not avoidable, you must give your agency at least two weeks’ notice before the actual event. It may take 1 week for them to create the content and you will have 1 week to post or advertise the event.
They are the designers, they know best (in most cases): Hiring A Digital Marketing Agency
You want things done a certain way, it is your business and your baby. The only thing is you have no idea how to design a poster, what makes people attracted to the posters and you simply do not have the time because you are busy running the business. Constantly asking for work to be re-done and edited to look like someone else’s poster or because you do not like it may end up being a lot more costly.
Consider letting the digital agency do the work you are paying them to do. Let them be creative and effective. They have a mandate given to them by yourself and that mandate is to help you grow your business. Micromanaging them makes it harder for them to work and more expensive for you. Agree upon a branding pallet, design standards you want and let them produce. The only time to really worry is if they are not meeting certain goals or targets.
Animation and other amazing stuff you saw company x doing: Hiring A Digital Marketing Agency
There are a lot of amazing graphics and designs on the internet. Couple that with the idea that the grass is always greener on the other side, this means you are probably always approaching your agency to ask for more and more demanding designs. The more demanding, the more expensive it becomes.
Instead, sit down with your agency and discuss the cost of adding these new elements to future posts. Let them walk you through their process and then evaluate that based on your budget. You will find in most cases, what you want is too costly and that is understandable. More expensive things are usually a lot more desirable and good to look at.
The real cost of hiring a digital marketing agency: Hiring A Digital Marketing Agency
When hiring a digital marketing agency, it is very important to not overthink things. The best formula is to look at your budget, give the estimated budget to your agency and see what value they can create with it. They usually have a list of packages and services that are pre-designed and offer great value and results. These plans are simple but effective and offer a lot of bang for your buck. Remember, it is usually better to start with the basics and as your revenue grows, you can invest more in your marketing.
About SNCT Marketing
SNCT Marketing is a digital marketing agency based in Kampala, Uganda. We provide a wide range of services including SEO, copywriting, graphic design, photography, website design, marketing strategy, and planning. SNCT Marketing was founded by Carl and Sarah Kapapiro as a premier one-stop solution provider for SME’s looking to maximize their return on marketing spend. Click here to schedule a free, no-obligation consultation call with one of our experts.
Conclusion: Hiring A Digital Marketing Agency
Digital marketing is really a simple but monotonous process of creating content after content, testing audiences, reading graphs and charts, and making sure people are constantly engaged with the content. You must look at it as a way for you to avoid this time-consuming activity and passing it on to someone that has the time to constantly study it and learn about its constantly changing environment.
They usually have a list of packages and services that are pre-designed and offer great value and results. These plans are simple but effective and offer a lot of bang for your buck.